We ask you to register because it is a key channel for you to communicate with us and vice versa. Via your account, you can follow up the status of your orders, launch requests for more information and launch all return and feedback flows. It also facilitates the process the next time you would order on the website as we have stored your contact information (e.g., shipping address). The capturing of your contact data) allows us to easily track your requests (we know your username and can link your contact information) and ensures we can effectively and efficiently respond. Needless to say we treat your information with the utmost care - see our privacy policy Thank you for registering!